Case Study: CityView launches Apollo’s lifestyle brand with FLUX Branding

CityView launches Apollo’s multifamily brand and leasing experience with FLUX Branding

CityView, a real estate developer, came to FLUX Branding with a new multifamily community in Hawthorne, CA called Apollo. Their challenge was to create a compelling brand that could communicate the unique positioning of the development, which was situated near the SpaceX HQ at the intersection of LA's aerospace industry and the relaxed South Bay lifestyle.

FLUX Branding developed the core brand idea "Launch Your Lifestyle" and executed it across all touchpoints. The solution included comprehensive brand positioning, messaging, a visual identity, a website, and leasing collateral. The signage system extended the brand into the built environment with bold, industrial-inspired graphics. FLUX Branding created an engaging digital experience and physical signage to effectively support pre-leasing and leasing efforts for the Apollo community.

CityView