Case Study: CIM Group builds a vibrant multifamily brand for Coro West Adams with FLUX Branding

CIM Group launches Coro brand identity with FLUX Branding

The CIM Group, an iconic real estate developer, required a comprehensive brand identity and communication strategy for its new multifamily community, Coro West Adams, to help it stand out in a rapidly evolving neighborhood. They engaged the vendor FLUX Branding to craft a distinct positioning and visual identity for the property.

FLUX Branding developed a brand anchored in the idea of a home providing essential elements to thrive, creating a visual identity inspired by the periodic table's building blocks. The solution included brand positioning, a full identity system, signage concepts, and a website that highlighted the property's unique selling points. This work by FLUX Branding successfully captured the vibrant spirit of the West Adams area and provided a cohesive brand to attract design-savvy tenants.

CIM Group