Case Study: Kindbright builds a warm, professional healthcare brand with Flux Visual Communication

Kindbright builds a warm healthcare brand identity with Flux Visual Communication in 2 typefaces

Flux Visual Communication was approached by Kindbright, a new healthcare company and registered NDIS Provider in the disability sector. The customer's challenge was to develop a name and a complete visual identity system that would reflect the respect, empathy, and warmth central to the services they provide to their clients.

The solution implemented by Flux Visual Communication began with the creation of the name 'Kindbright'. They then designed a visual identity featuring a logotype that incorporated a heart and flame symbol to reinforce the core concepts. By mixing serif and sans serif typefaces, they achieved an approachable and friendly feel. Flux also extended the branding with a playful pattern and full stationery suite, ultimately establishing Kindbright as a caring, warm, and professional provider in its community.

Kindbright