Case Study: Appliquette Repositions as a Leading Creative App Developer with Flux Visual Communication

Appliquette refreshes branding with Flux Visual Communication using an 80s gaming theme

Appliquette, an app development company, faced a challenge where its innovative work was not reflected in its outdated branding. They engaged Flux Visual Communication for a branding strategy and refresh to reposition themselves as a creative and technical leader in their market and to better appeal to prospective employees.

Flux Visual Communication proposed a strategic shift to focus on service and recommended retaining the full Appliquette name. Their creative solution was an 80s gaming-themed rebrand, a memorable concept that highlights the client's creativity and technical skill while appealing to their target audience. This new branding was implemented across their identity, website, and signage.

Appliquette