Case Study: Thankyou raises $17.57M with FLUX Agency’s custom Shopify Plus pay-what-you-want solution

Thankyou launches pay-what-you-want Shopify Plus in 3 weeks with FLUX Agency, raising $17.57M

Thankyou, an Australian social enterprise, needed to launch a pay-what-you-want campaign for a book to raise $1.2 million for global poverty initiatives within an extremely tight four-week timeline. This pricing model did not exist on Shopify, and the project required a robust solution to handle a national campaign launch. FLUX Agency was engaged to develop a custom Shopify Plus solution.

FLUX Agency built a fully custom Shopify Plus site with innovative pay-what-you-want functionality in just three weeks. The solution included a custom pricing engine and a UX designed for emotional connection and conversion. The campaign was a major success, delivering a 20% mobile conversion rate and a 38% increase in average order value. To date, this and other initiatives have helped Thankyou raise over $17.57 million for its impact partners.

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