Case Study: Smash launches its first DTC channel with FLUX Agency's headless Shopify Plus build

SMASH launches first-ever DTC channel with FLUX Agency from day one

The customer, SMASH, a maker of sustainable everyday products, relied entirely on wholesale B2B relationships and lacked a direct-to-consumer channel, leaving valuable customer data and margin on the table. They needed a complete ecommerce platform to launch their DTC presence. FLUX Agency was engaged to design and build this first-ever DTC channel on headless Shopify Plus.

FLUX Agency designed and built a headless Shopify Plus platform integrated with Prismic CMS, giving SMASH's marketing team full content control. The solution featured use-case navigation for easier product discovery and was built to serve both local and international markets from launch. As a result, SMASH now owns its customer relationships and data, controls its margins, and runs its brand experience directly through the new ecommerce channel.

SMASH