Case Study: Cambridge Clothing achieves award-winning ecommerce growth with FLUX Agency’s Shopify platform

Cambridge Clothing reduces fit-related returns with FLUX Agency

Cambridge Clothing, a leading Australian menswear brand, faced the challenge of an outdated online presence that functioned as a digital catalog rather than a true ecommerce platform. They needed to translate their high-touch, in-store experience online to overcome customer anxiety about buying suits without trying them on. FLUX Agency was engaged to develop a new Shopify platform to address this.

FLUX Agency built a comprehensive Shopify solution featuring a custom size guide system to reduce fit anxiety and a "Complete the Look" feature for curated styling suggestions. They also integrated the platform with Cambridge's existing AP21 ERP for real-time inventory management. The new site won a design award, set a new standard for ecommerce in its sector, and successfully reduced fit-related returns while driving multi-item orders.

Cambridge Clothing