Case Study: Byron Bay Cookie Company achieves headless Shopify growth with FLUX Agency

Byron Bay Cookie Company launches headless Shopify with FLUX Agency and speeds seasonal campaigns

Flux Agency partnered with Byron Bay Cookie Company, an iconic Australian artisan food brand, to address its ecommerce challenges. The company needed a platform capable of supporting its growing direct-to-consumer ambitions, which included handling a diverse product range with custom filtering, a bundle builder for gift packs, and the performance of a headless architecture.

Flux Agency designed and developed a custom headless solution on Shopify Plus. The implementation included a custom bundle builder for mixed packs, smart filtering for dietary needs and occasions, and a gift-ready user experience. This headless approach provided faster load times and gave the content team full control over seasonal campaigns without developer help, successfully establishing a direct line to customers alongside their retail distribution.

Byron Bay Cookie Company