Case Study: 2XU achieves global Shopify Plus scalability with FLUX Agency

2XU runs peak global traffic on Shopify Plus with FLUX Agency

2XU, a globally recognized Australian performance sportswear brand, required a commerce platform capable of handling its international scale. Their challenge involved managing global traffic, multi-currency transactions, and regional product catalogues while delivering a premium brand experience that matched their elite positioning. FLUX Agency partnered with them to rebuild their platform on Shopify Plus.

FLUX Agency redesigned the site with a sport-first approach to product discovery and implemented a multi-market Shopify Plus architecture. This solution included localized pricing and content for various international storefronts, all managed from a single backend. The result was a high-performance platform built to handle peak traffic during major sporting events. FLUX Agency delivered a robust global commerce solution for 2XU, with an ongoing partnership for continuous optimization.

2XU