Case Study: PicCollage achieves 3× revenue growth with Flurry Analytics

PicCollage leverages Flurry Analytics to increase revenue

PicCollage, a photo-collage app with over 120 million users, wanted to boost engagement and in‑app purchase revenue. Their analysis showed the “Remove Watermark” option was the top revenue driver, but its small placement limited visibility; the team was cautious that design changes might reduce collage saves or shares. PicCollage used Flurry Analytics (event reporting, segmentation, and funnel analysis) to design and monitor an experiment.

They ran a low-effort test that replaced the tiny “Remove Watermark” text with a prominent green button beneath the sharing/saving popup and instrumented Flurry events to watch other behaviors. The change increased the funnel click‑through rate by more than 15% and tripled revenue from the feature, demonstrating a high-impact, data-driven win.

PicCollage

Angela Ting

Director of Growth and Monetization