Case Study: MobilityWare achieves a nearly 4% DAU lift and 1–3% retention gains with Flurry

How MobilityWare Used Flurry to Boost Active Solitaire Users

MobilityWare, a mobile games studio best known for Solitaire (released on day one of the App Store) and more than 300 million downloads, needed to boost engagement for its ad-funded Solitaire title. Because session frequency, session length, games-per-session and retention directly drive ad impressions and revenue, the team ran product experiments to grow Games Played and Ad Impressions Per Day, beginning with a soft launch of a new “Daily Challenge” feature.

They ran a 31‑day multivariate test with three 10% shards offering opt-in cadences (daily, every 3 days, every 7 days) and a 70% control, tagging each segment with Flurry events to compare retention and engagement (including D28). After collapsing to the winning variant MobilityWare saw DAU increase nearly 4%, D1–D28 retention rise 1–3%, and higher ad impressions and revenue — results they attribute to Flurry’s robust analytics and retention/demographic insights.

Mobilityware

Alex Tarrand

Head of Product Management & Live Operations