Case Study: ZF Aftermarket unifies global sales and marketing with Fluido and Salesforce

ZF unifies global sales and marketing for 700 users with Fluido

ZF Aftermarket, a division of the global automotive technology company ZF, faced the challenge of integrating a newly acquired company and unifying its global sales and marketing operations onto a single platform. Their complex IT landscape required harmonizing processes and data. They sought expert guidance from the vendor Fluido to consolidate these operations using Salesforce Sales Cloud and Account Engagement.

Fluido restructured the existing Sales Cloud solution, integrating it with other systems like Microsoft Dynamics to provide sales representatives with unified and accurate customer data. They also managed the global rollout and migration to Account Engagement, onboarding 700 users. The solution resulted in better global alignment, more efficient operations, and an improved customer experience. Fluido's work provided ZF with a solid foundation for future growth and a shift towards more data-driven marketing strategies.

ZF Aftermarket (ZF)