Case Study: World Kitchen achieves a responsive, content-rich cross-brand shopping experience with Fluid

World Kitchen - Customer Case Study

Corelle (World Kitchen) needed a modern, responsive home that could bring heritage kitchenware brands together while letting each brand shine. The challenge was to create a cohesive, content-rich experience that surfaces recipes, tips and social content across brands while enabling cross-brand and category browsing to celebrate everyday entertaining.

We delivered a responsive, unified platform combining strategy, UX, visual design, engineering and analytics with deep content, video and shoppable social integration (Instagram tagging #corelle) and omnichannel support. The result is stronger brand positioning, more paths to purchase and a cohesive site that highlights individual brands and their stories.

World Kitchen