Case Study: Wild Things achieves a 30% increase in price per product and makes customization a core strategy with Fluid

Wild Things - Customer Case Study

Wild Things, LLC, an outdoor apparel maker for serious adventurers, needed a way to offer highly personalized gear that felt perfect for each customer. The challenge was to deliver an intuitive, high-fidelity customization experience that handled real-time inventory and pricing without causing sticker shock.

They implemented Fluid’s portable software—360° 3D modeling, real-time inventory, dynamic pricing and instant upgrade tracking—letting customers customize, preview and share jackets easily. The result: a 30% increase in price per product, customization became the site’s largest category, and personalized gear is now a core business strategy.

Wild Things

Ed Schmults

CEO, Wild Things, LLC