Case Study: Vans drives thousands of shared custom shoe designs with Fluid

Vans - Customer Case Study

Vans wanted to turn its rebellious, self-expression-driven audience into buyers while making custom shoe design easy and shareable across digital channels. Fluid helped Vans with product customization software to support its “create your own” experience and align the brand’s digital presence, social media, content, and mobile touchpoints.

Fluid implemented life-like 3D imaging, 3D models, an intuitive user experience, real-time inventory, dynamic pricing, and social integration. The result was thousands of custom designs shared every month, with customers getting a clearer preview of their shoes and fewer surprises before purchase.

Vans