Case Study: Fresh Step achieves 599% Paw Points growth and increased new & repeat visitors with Fluid

Fresh Step - Customer Case Study

Fresh Step partnered with FLUID to create an online experience that embraces the internet’s love of cats while serving cat owners who need product information, rewards and plenty of cat content. The challenge was to design a site that showcases the “right litter,” builds a community and drives loyalty for “their people” in a playful, shareable way.

FLUID provided strategy, user experience, visual design, web analytics and account management, adding social integration, video, community features, the Paw Points rewards program and the CatDance Film Fest. The result was a significant lift in engagement — more new and repeat visitors and a 599% increase in Paw Points membership.

Fresh Step