Case Study: Charlotte Russe achieves 20% revenue growth and a social, mobile shopping experience with Fluid

Charlotte Russe - Customer Case Study

Charlotte Russe, a fashion retailer whose customers are social, always on the go and glued to their phones, needed a mobile-first, social and omnichannel shopping experience that keeps promotions and conversations with friends accessible across devices. The challenge was to translate the brand’s flirty, fashion-forward personality into a site that resonates with the “Charlotte Russe girl” and drives engagement wherever she shops.

FLUID delivered strategy, user experience, visual design and account management to build a mobile-optimized, socially integrated and data-driven platform with share functionality and omnichannel support. The relaunch increased revenue by 20%, average order value by 6% and orders by 15%, while enabling customers to discover, share and buy seamlessly across devices.

Charlotte Russe

Evelyn Lee

Senior Vice President of Marketing and Ecommerce