Case Study: Brooks Brothers achieves seamless digital custom-tailoring and luxury convenience with Fluid

Brooks Brothers - Customer Case Study

Brooks Brothers, the iconic menswear brand, faced a modern challenge: customers valued the luxury and fit of bespoke tailoring but were too busy to visit a personal tailor. The company needed a way to deliver custom suiting and shirts that preserved tailoring’s formality while fitting into a digital, on‑the‑go lifestyle.

We helped Brooks Brothers launch a custom suiting and shirt program that combines product customization with visualization, filtering, integrated content and social integration (share, snap, print, Pin It). The result is an online experience that makes luxury tailoring accessible and convenient, letting customers design, preview and share personalized garments and driving greater engagement with the brand.

Brooks Brothers