Case Study: Benefit Cosmetics achieves increased revenue and conversion with Fluid

Benefit Cosmetics - Customer Case Study

Benefit Cosmetics needed an online experience that matched its quirky, highly visual in-store boutiques — open 24/7 and scalable across multiple countries. The challenge was to translate the brand’s humor, merchandising and rich content into a global eCommerce platform while improving discoverability and streamlining checkout.

Fluid delivered a virtual beauty boutique through strategy, UX, visual design, engineering and internationalization, featuring visual bundling, integrated content, merchandised videos and social-driven campaigns. The redesign reduced clicks to product, enlarged product presentation, improved checkout efficiency and drove measurable business impact: higher AOV and revenue, plus the two biggest sales days tied to a social campaign and an expected uplift in conversion.

Benefit Cosmetics

Valerie Hoecke

VP Digital Experience & Commerce, Benefit Cosmetics