Case Study: Wine&Something brings wow to wine retail with Fluid Ideas

Wine & Something launches a vibrant wine brand in weeks with Fluid Ideas

Wine & Something, a UK-based online wine retailer, faced the challenge of differentiating itself in a crowded market after losing its trade income and original name. They tasked the vendor, Fluid Ideas, with creating a vibrant and contemporary brand identity to achieve this.

Fluid Ideas developed a comprehensive solution, including a new brand identity, tone of voice, and the UK's first Shopware 6 e-commerce website. The result was the successful launch of Wine&Something, a brand built on personality and discovery that is designed to be highly shareable on social media. The client reported that Fluid Ideas did a "phenomenal job" and consistently over-delivered, completely changing their marketing approach.

Wine & Something