Case Study: Waterstons reimagines technology branding with Fluid Ideas

Waterstons reimagines its global brand and website with Fluid Ideas over almost three decades

The customer, Waterstons, a technology consultancy, sought to reimagine its global positioning and branding to better reflect its human-centric, partnership-driven approach. They partnered with the vendor, Fluid Ideas, to undertake a comprehensive rebranding project that encompassed brand identity, tone of voice, and digital experience.

Fluid Ideas developed a dynamic and flexible brand identity system for Waterstons, supported by a new website with an integrated e-learning academy and insights hub. The vendor also provided comprehensive templates and a brand playbook to empower Waterstons' international team. This solution successfully placed partnerships and expertise at the core of the user experience, creating a consistently creative brand across all audiences.

Waterstons