Case Study: The Cambridge Building Society strengthens its digital-first brand with Fluid Ideas

The Cambridge Building Society boosts enquiries by 422% with Fluid Ideas

The Cambridge Building Society, a long-established financial institution, sought to modernize its brand and stay relevant in a digital age. They partnered with the vendor Fluid Ideas to undertake a comprehensive brand evolution, which included a refreshed brand identity, tone of voice, and creative campaigns.

Fluid Ideas implemented a digital-first brand refresh for The Cambridge, introducing a new typeface, color palette, and a distinctive system of CGI characters to add personality. This solution significantly increased engagement, with one integrated campaign for their Rent to Home product yielding a 422% increase in enquiries. The vendor Fluid Ideas ensured the new identity was seamlessly integrated across all physical and digital touchpoints.

The Cambridge Building Society