Case Study: King's College London's Students' Union celebrates 150 years and boosts Welcome Fair engagement with Fluid Ideas

King's College London's Students' Union boosts Welcome Fair engagement with Fluid Ideas, scoring 4.1/5

King's College London's Students' Union (kclsu) approached Fluid Ideas to create a memorable welcome campaign to celebrate its 150th anniversary and capture the attention of new and returning students. The challenge was to develop a standout campaign that honored the union's rich history while appealing to a diverse, modern student body and standing out against neighboring unions.

Fluid Ideas developed a campaign with a modern twist on a retro feel, using contrasting colors and bold imagery that featured the union's mascot, Reggie the lion. The solution included an updated logo, a new tagline ("Make it yours"), and a multi-channel rollout across a welcome website, social content, email templates, digital screens, and event signage. The campaign was highly successful, resulting in a sold-out Welcome Fair event. Measurable impacts showed that 69% of students resonated with the tagline, and the campaign branding scored an average of 4.1 out of 5 in feedback.

King's College London's Students' Union (kclsu)