Case Study: East Midlands Railway boosts social engagement with Fluid Ideas

East Midlands Railway drives 100,000+ views with Fluid Ideas

Fluid Ideas partnered with East Midlands Railway (EMR) to enhance the train operator's social media and digital presence. The challenge was to inspire travel, engage the community, and provide important information, all while balancing promotional content with practical communications.

The solution implemented by Fluid Ideas was a comprehensive digital strategy that included organic social content, creative campaigns, influencer partnerships, and augmented reality filters. Fluid Ideas leveraged trends and created an AR model of a retiring train and the brand mascot, Miles. This approach yielded significant results, including influencer content that achieved over 100,000 views and highly successful, enduring AR campaigns. Fluid Ideas successfully helped EMR thrive across the digital sphere.

East Midlands Railway