Case Study: VEKA creates a memorable AGM and Gala Dinner with Fluid Creative Communications

VEKA raises thousands for charity with Fluid Creative Communications

VEKA, the UK's leading PVCU supplier, tasked vendor Fluid Creative Communications with making their legally required annual AGM conference a special and memorable event rather than a dull corporate gathering. The challenge was to create excitement and engagement for delegates throughout the weekend, including the transition from the formal AGM to an evening gala dinner.

The solution implemented by Fluid Creative Communications was to split the event into two distinct thematic experiences. They produced slick, on-brand materials for the daytime AGM before completely transforming the venue into a lavish Great Gatsby theme for the awards dinner. Fluid added interactive elements like affordable fancy dress for purchase. This approach turned a mandatory meeting into a highly positive experience, fostering stakeholder goodwill and trust. Additionally, the fancy dress initiative raised thousands of pounds for charity.

VEKA