Case Study: Newcastle and Stafford Colleges Group boosts student recruitment with Fluid Creative Communications

Newcastle and Stafford Colleges Group boosts applications by 3,350 with Fluid Creative Communications

Newcastle and Stafford Colleges Group (NSCG) needed to attract and retain students in a competitive market and tasked Fluid Creative Communications with creating a differentiating strategy. The challenge was to appeal to potential students without making the college feel like an extension of school.

Fluid conducted core research and developed a new branding strategy and creative 'Game Changer' concept, which included fresh photography, bold typography, and an impactful tone of voice. This was applied to a new prospectus and wider print and outdoor media. Fluid's work delivered outstanding results, including 3,350 new full-time applications, an 85% application rate from prospectus readers, and a 24% increase in course inquiries.

Newcastle and Stafford Colleges Group (nscg)