Case Study: Cheshire East Council delivers clear, engaging COVID-19 communications with Fluid Creative Communications

Cheshire East Council delivers hyper-local COVID communications across 5-mile radii with Fluid Creative Communications

Cheshire East Council faced the unique challenge of communicating critical COVID-19 guidance to a wide range of residents who were fatigued by constant pandemic-related messaging. The council needed to distill key information, encourage action, and cut through the noise during a high-stakes period. To address this, they partnered with Fluid Creative Communications for strategic communications support.

Fluid developed an extensive suite of content built around a central 'It's In Our Hands' campaign. The solution included social media graphics, posters, radio ads, translations, outdoor media, and highly targeted digital advertising. To keep the long-term campaign fresh and effective, Fluid continuously adapted the creative around calendar events and changing government guidelines through weekly collaboration with the council. The result was a clear, engaging, and consistently impactful communications campaign that was paramount to the safety and wellbeing of the residents.

Cheshire East Council