Case Study: PureGym achieves 157% above industry standard CTR for Lucozade with Fluid Ads geofencing

PureGym flex the CTR 157% above industry standard for Lucozade with Geofencing

PureGym, Britain's largest gym chain, partnered with Lucozade and needed an innovative way to reward members for gym attendance with a competition. Their challenge was to create a campaign that was easy to enter but could only be accessed by members who were physically using the facilities, requiring an efficient and cost-effective targeting solution. They enlisted Fluid Ads to help develop this.

Fluid Ads implemented its market-leading geofencing solution, drawing virtual boundaries around 102 PureGym locations. This allowed them to serve targeted digital ads to members' mobile devices while they were at the gym and continue to reach them cross-device afterward. The campaign, which required no additional hardware, drove significant engagement for Fluid Ads' client, achieving a click-through rate an impressive 157% above the industry standard.

PureGym