Case Study: Private Healthcare Provider improves recruitment and drives new business with Fluid Ads

Private healthcare provider improves recruitment & increases new business through Fluid Ads digital advertising

A private healthcare provider faced challenges in promoting its self-pay surgical scheme to new customers, recruiting quality staff in a competitive market, and supporting its offline marketing efforts with digital brand awareness. To address these goals, the provider partnered with digital advertising vendor Fluid Ads.

Fluid Ads implemented a three-stage solution that combined active user targeting, passive audience building, and retargeting. The results were significant, with the campaign promoting services to over 1.2 million individuals and generating 2,474 clicks. The recruitment drive received over 1 million impressions, leading to 35 quality job applications. Fluid Ads also successfully used geofencing to digitally target 35,000 households, effectively supporting an offline mail drop campaign.