Case Study: Knauf boosts brand visibility and website traffic with Fluid Ads

Knauf increase brand visibility & website traffic with Fluid Ads campaigns

Knauf, a major UK-based building and insulation manufacturer, faced the challenge of promoting its products to tradespeople. The pandemic and Brexit-related stock issues had altered shopping behaviors, so the company needed a new strategy to build brand awareness and connect with its target audience. They partnered with Fluid Ads to address this.

Fluid Ads implemented a geofencing campaign to target users near specific trade stores, later adapting with keyword search and website targeting to focus on online buyers. This flexible approach resulted in 5.9 million users seeing Knauf promotions and 7,084 website click-throughs. Due to this success, Fluid Ads became Knauf's chosen digital advertising partner.

Knauf