Case Study: a growing start-up company achieves stronger ROI and access to passive candidates with Fluid Ads

Fluid Ads provides a USP in Recruitment while reducing traditional advertising costs

The client, a growing start-up company in the recruitment sector, wanted to target passive candidates—people not actively job hunting—after traditional display advertising yielded no results. They partnered with Fluid Ads to implement a highly targeted approach using their Geofencing Advertising service to reach this valuable audience.

Fluid Ads implemented their Geofencing Ads solution, which allowed the client to serve ads to users based on locations of specific employers and competitors. This provided the client with a unique selling proposition and reduced their reliance on costly job boards. The campaign achieved strong ROI, with some ads seeing click-through rates as high as 11% and delivering higher-quality candidates.