Case Study: Waylands Automotive achieves 70% above-benchmark CTR with Fluid Ads

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Preview of the Waylands Automotive Case Study

Driving CTR 70% above industry standard for Waylands Automotive

Waylands Automotive, a family-run motor retail group, sought to increase the reach of its ads to better engage local audiences and boost the effectiveness of its one-month campaign. To meet this challenge, they turned to the vendor, Fluid Ads, and its Creative Intelligence Platform.

Fluid Ads implemented a solution using audience extension to precisely target local customers. This strategy resulted in a Click Through Rate 70% higher than the industry benchmark, securing over 490,000 impressions and generating valuable insights for future advertising efforts.


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