Case Study: Hyundai Saint Laurent almost triples CTR with Fluid Ads

Drako Media Group almost tripled CTR with Fluid Ads

Drako Media Group, a Canadian agency specializing in location-based mobile marketing, was challenged by their client Hyundai Saint Laurent to double the number of leads entering a nurture program from display advertising while maintaining a fixed budget. They partnered with vendor Fluid Ads to address this top-of-funnel marketing challenge.

Fluid Ads implemented its solution for inventory-based advertising, connecting to the dealership's live vehicle inventory feed and creating automatically updating dynamic ad assets. This approach, combined with Drako Media's campaign optimization, nearly tripled the campaign's click-through rate and successfully doubled the efficiency of the top-of-funnel marketing. The results led to the account being renewed and the solution becoming an integralpart of the client's daily advertising.

Drako Media Group

Laurent Elkaim

Co-Founder