Case Study: Make-A-Wish achieves 200% ROI with Fluid Ads

Charity client achieves 200% ROI with Fluid Ads

A charity benefiting Make-A-Wish chapters sought to become the market leader in car donations when expanding into new territories, aiming to generate significant funds. They issued an RFP for advertising support, and Fluid Ads was selected to help run effective digital campaigns to meet this challenge.

Fluid Ads designed the ad creatives and implemented a solution using tactics like contextual, keyword search, and retargeting. This approach generated a 147% combined ROI across two trial campaigns, yielding 289 donations. As a result of this success, Fluid Ads became the long-term digital advertising partner for three of the client's brands, now driving a substantial portion of their total web traffic.

Make-A-Wish