Case Study: International Aid Agency boosts brand awareness and donations with Fluid Ads geofencing

Aid Agency uses Geofencing from Fluid Ads to increase Brand Awareness with their key demographic

An international aid agency sought to increase brand awareness and donations by targeting its key demographic, people of Muslim faith, during Ramadan. To reach this audience across seven countries, the agency partnered with Fluid Ads and utilized its geofencing digital advertising service.

Fluid Ads implemented a campaign that created virtual boundaries around religious locations to serve targeted display ads. This solution delivered exceptional results, reaching over 2.6 million unique people for a 207% increase in brand awareness. The campaign also generated 5,825 clicks at a 0.19% CTR, which exceeded the industry average by 4%, and successfully met the charity's donation goals.