Case Study: Woolworths achieves faster campaign creation with Fluid Ads

3900% Productivity Increase for Woolworths

Woolworths, a major South African retail chain, faced a significant challenge as its design agency was overwhelmed by the demand to create and resize thousands of online display ads for numerous product lines. This manual process, primarily done in Photoshop, created a bottleneck that delayed new marketing campaigns. To address this, Woolworths turned to the vendor Fluid Ads and its Creative Management Platform.

Fluid Ads provided its Ad Builder tool, which uses bespoke templates to instantly reproduce ads in various shapes, eliminating repetitive manual work. This solution empowered the Woolworths marketing team to create campaigns independently, reducing their reliance on designers for resizing tasks. The result was a dramatic 3900% increase in productivity, with campaigns that previously took a week now being completed in just an hour.

Woolworths