Case Study: RICS achieves year-round sales growth with Fluent

RICS transforms legacy systems for 25,000 members with Fluent

The customer, RICS (Royal Institution of Chartered Surveyors), a long-established professional body, faced the challenge of modernizing its legacy systems and an unsustainable annual sales cycle tied to a retired print directory. Fluent partnered with RICS to address this by re-architecting their digital Find a Surveyor application.

Fluent implemented a comprehensive solution that included a discovery phase, a new back-office application, a self-service member portal with online payments, and an upgraded CMS. This created a more efficient system and established a positive feedback loop, generating year-round sales and smoother revenue, eliminating the previous annual sales spikes. Fluent became a trusted partner for RICS with further developments in the pipeline.

RICS