Case Study: Oracle Grapeshot improves UX and front-end consistency with Fluent’s atomic design system

Oracle Grapeshot streamlines UX for 600+ organisations with Fluent

Oracle Grapeshot, a provider of market-leading digital ad technology services, needed to build upon its successful Keyword Signal application but lacked a comprehensive design library. This created UX issues and prevented front-end developers from implementing new features consistently. Without an in-house design lead, they required a definitive source of truth to eliminate personal interpretation and duplication of effort. They engaged Fluent to address this challenge.

Fluent applied atomic design principles to review and refine the existing library, organizing it into foundational atoms and components. The solution broadened the color palette for clarity and included variants for tablets and mobiles. Fluent created an easy-to-navigate library that became the de facto source of truth, enabling developers to work more consistently and independently. To ensure its ongoing success, Oracle Grapeshot integrated the library into its team onboarding process.

Oracle Grapeshot