Case Study: Ieso Digital Health accelerates digital therapy growth with Fluent

Ieso Digital Health secures £18 million and boosts recovery rates by 50% with Fluent

Ieso Digital Health, a UK-based online therapy provider, approached Fluent for expertise in UX design to enhance their marketing presence and improve the experience for both therapists and service users. Their challenge was to attract serious investment and build on their successful text-based cognitive behavioural therapy platform to support their early-stage growth.

Fluent implemented a comprehensive solution, beginning with a new marketing website and therapist portal before completing a full reskin of the clinical platform. This long-term partnership evolved to include re-architecting the platform for scalability and building a new React-based patient experience. The work secured record investment for Ieso, including £18 million initially and later £50 million, increased patient recovery rates by up to 50%, and led to Ieso being ranked as the UK's top online therapy provider and winning a Digital Experience Award. Fluent's ongoing support is now focused on developing next-generation AI products for international expansion.

Ieso Digital Health