Case Study: The Athlete’s Foot boosts omnichannel sales with Fluent Commerce

The Athlete’s Foot Sprints toward Sales Growth with Fluent Commerce

The Athlete’s Foot, a retail footwear brand, needed to move beyond a warehouse-only e-commerce model as competition grew from both traditional and online retailers. To improve its omnichannel experience, it looked for a smarter order management approach that could centralize inventory and make its store and franchise network part of the e-commerce process, with Fluent Commerce as the vendor.

Fluent Commerce implemented its omnichannel order management platform to support ship-from-store fulfillment, real-time inventory visibility, and more cost-effective order routing across the network. The results were strong: The Athlete’s Foot reported 170% digital sales growth in the first six months of implementation, 95% of orders fulfilled from stores, a 151% conversion rate increase, and a 159% revenue increase.

The Athlete’s Foot

Steve Cohen

General Manager