Case Study: Freedom unlocks inventory and boosts omnichannel fulfillment with Fluent Commerce

Freedom reduces order cancellations by 85% with Fluent Commerce

Freedom, an iconic Australian furniture and homeware retailer, faced challenges with its legacy order management and e-commerce systems. These outdated systems led to poor inventory visibility, high order cancellation rates, and a frustrating customer experience, which were hurting sales and brand loyalty. To address this, Freedom partnered with Fluent Commerce to implement its Fluent Order Management solution.

Fluent Commerce implemented an agile order management system that provided complete inventory visibility across all fulfillment centers and introduced sophisticated sourcing logic tailored to Freedom's needs. This solution dramatically reduced order cancellations by 85% and increased stock accessibility by 10x. The implementation also enabled Freedom to scale its operations, increasing its number of fulfillment centers from 5 to 62 and growing its home delivery service for homewares from 55% to 65%.

Freedom