Case Study: Bras N Things achieves omnichannel growth with Fluent Commerce

Bras N Things and Fluent Commerce a Perfect Fit

Bras N Things, Australia’s leading fashion lingerie retailer, wanted to create a more comprehensive omnichannel experience to meet growing customer demand for convenient shopping options. Prior to working with Fluent Commerce, the brand only offered express or standard delivery for online orders, which risked losing customers to competitors with better online and offline integration.

Fluent Commerce implemented a delivery-from-DC model that enabled Click and Collect, allowing online shoppers to view available inventory and collect orders at a store of their choice. The solution boosted convenience and store traffic, with 30% of online sales coming through Click and Collect, 1 in 5 customers making an additional purchase in-store, and a 12x return on investment in the first year.

Bras N Things

Julie Hastings

General Manager of Retail Operations