Case Study: Union Street Media achieves hyper-local real estate ad scale and efficiency with Fluency

Union Street Media - Customer Case Study

Union Street Media is a real estate website and marketing intelligence platform that helps agents and brokers run digital marketing campaigns, but its lean team was struggling to manage more than 950 paid media campaigns as their customer base grew. Real estate ads were expensive and highly localized, making it hard to scale cost-effectively while keeping campaigns fresh and tailored to each listing.

Fluency helped Union Street Media automate campaign setup, launch, management, and reporting with Blueprints, bidirectional APIs, and programmatic ad integrations. The team could sync MLS data into dynamic ads, automatically update or turn off campaigns as listings changed, and launch new accounts faster. As a result, Union Street Media increased strategist capacity by 2.5x, cut CPM by 99.5% versus direct mail, and gained the flexibility to deliver hyper-local, measurable advertising at scale.

Union Street Media

Rachel Allard

SVP Strategy