Case Study: Innocean surpasses customer acquisition goals with Fluency

Surpassing Goals and Breaking Records

Innocean, a global advertising agency, needed to grow customer accounts 20x while maintaining high-touch service for dealership and dealer group clients, all without increasing staff during the pandemic. The team needed a way to automate campaign operations at scale across search, social, display, video, and digital planning.

With Fluency, Innocean automated much of its ad management work, including new social asset creation, search capabilities, and budget changes across platforms. Fluency helped Innocean exceed its customer acquisition goal, support strong sales results, and help one managed OEM account break a 10-year sales record by becoming the #2 top-selling automotive OEM in the mass import category, while also contributing to five Canadian Marketing Association awards.

Innocean

Caroline Villarroel

Group Digital Media Director