Case Study: Wedgewood Weddings & Events achieves 50% reduction in paid media operational costs with Fluency

Streamlined Resources, Maximized Results

Wedgewood Weddings & Events, a U.S. hospitality company with nearly 50 venues, faced a time-consuming, error-prone process for managing localized digital advertising at scale and needed a customizable tool to automate budgeting, pacing, and campaign deployment. They partnered with Fluency and adopted Fluency RPA / Blueprints to find a solution that fit their venue-focused, portfolio-wide needs.

Fluency implemented automated Blueprints that centralized account data, automated budget pacing and reallocation, and enabled rapid, cross-channel campaign builds with on-call engineering support. As a result, Wedgewood Weddings & Events cut weekly campaign management hours by about 90% (from ~300 to <30), reduced paid media operational costs by over 50%, lowered cost per acquisition by ~48.9% during peak months, eliminated outsourced partners, and achieved a 17% increase in appointments per location.

Wedgewood Weddings & Events

Cassie Allinger

Senior Digital Director