Case Study: Strategic America achieves faster localized ad launches and lower CPC with Fluency

Strategic America cuts CPC by 81% with Fluency

Strategic America, a full-service marketing agency, faced the challenge of scaling hyper-localized and weather-sensitive advertising campaigns for its large portfolio of over 150 home services clients. The manual process of launching and optimizing these campaigns was incredibly time-consuming, creating operational bottlenecks that compromised their level of client service and hindered growth.

To solve this, Strategic America implemented Fluency's advertising automation platform, specifically using its Blueprints and weather API. This allowed the agency to automate campaign launches and dynamically adjust ad messaging based on real-time local weather conditions. The results were significant, including an 81% decrease in cost-per-click and a 32% lower cost per conversion for a key client, while also making campaign launches 80% faster and greatly improving analyst efficiency.

Strategic America