Case Study: Five Mile Marketing achieves 250% lead performance growth with Fluency automation

Reducing Errors with Automation Increases Advertising Performance by 250%

Five Mile Marketing, a franchise and multi-location ad agency, struggled with a manual campaign launch process that was slow, error-prone, and difficult to scale across hundreds of franchise accounts and multiple publishers. The team wanted to reduce its 5–10 day launch timeline, improve consistency, and spend less time fixing mistakes across locations. Fluency provided its automated advertising management solution, Blueprints, to help standardize workflows.

With Fluency Blueprints, Five Mile Marketing automated campaign deployment, unified data collection, and sped up multi-channel ad operations, allowing the team to launch ads in minutes instead of days. The agency reported a 30% boost in performance in the first month using real-time notifications, a 30% increase in lead and impression performance for a major 200-location franchise client, and an overall 250% improvement in lead and impression performance. Fluency also helped reduce errors and free the team to focus more on strategy and creative work.

Five Mile Marketing

Curt Feather

Founder