Case Study: LT.agency scales franchise paid media operations with Fluency

LT.agency cuts campaign changes by 98% with Fluency

LT.agency, a full-service marketing agency, faced the challenge of manually managing complex, multi-location paid media campaigns for its franchise clients. This manual process was extremely time-consuming, hindered growth, and created a "hiring trap" where winning new business required immediately scaling headcount. To address this, LT.agency turned to Fluency and its Digital Advertising Operating System (DAOS) and Blueprints product.

The solution implemented by Fluency used agentic automation to codify LT.agency's strategies, enabling automatic, real-time campaign updates based on live data feeds. This shift to agentic advertising operations resulted in a 98% reduction in time spent on campaign changes and significantly improved client performance, including a 71% reduction in Cost Per Lead for a key franchise client. Fluency enabled the agency to decouple growth from headcount, allowing them to scale operations and pitch new business confidently.

LT.agency