Case Study: Johnson Group Reduces Pacing Tasks by 90% with Fluency Budget Automation

Johnson Group Reduces Pacing Tasks by 90% with Advertising Budget Automation

Johnson Group, a digital ad agency serving franchises and national brands, was struggling to manage a complex ad portfolio of more than 1,600 campaigns across Meta and Google. Their team was spending two to three days each week on manual budget pacing and campaign updates, and their existing tools couldn’t keep up with the scale or complexity of the work.

Fluency provided budgeting and pacing automation through its digital advertising operating system, including integrations across Google and Meta and custom Blueprints for location-based budget allocation. With Fluency, Johnson Group cut pacing tasks by 90%, reduced Google Ads CPL by 42%, refreshed and QA’d 2,000+ ads in a day, and increased conversions by over 35% while turning hours of weekly work into minutes.

Johnson Group

Jared Drahonovsky

Group Media Manager