Case Study: Union Street Media scales hyper-local real estate ads with Fluency automation

How Union Street Media delivers localized programmatic real estate advertising to clients using automation to scale their innovative strategies

Union Street Media is a real estate website and marketing intelligence platform that manages paid media for more than 950 campaigns with a lean team. As their client base grew, they needed a better way to handle highly localized, fast-changing listings and expensive real estate keywords while keeping advertising efficient and affordable. Fluency provided the automation and digital advertising operating system, including Blueprints and data-powered ad workflows, to help them scale their campaign operations.

With Fluency, Union Street Media automated campaign setup, synced MLS data directly into dynamic ads, and used programmatic “Magic Mailer” campaigns through Basis Technologies DSP to deliver hyper-local targeting at lower cost. The result was a 2.5x increase in strategist capacity and a 99.5% decrease in CPM versus direct mail, while giving the team centralized reporting, faster launches, and more time to focus on strategy and client relationships.

Union Street Media

Nicole Crisbacher

Senior Marketing Manager